Category Archives: About Graphic Design

Information about graphic design and what to expect when working with a designer.

Information About Ordering a Logo

Information About Ordering a Logo

When you order a logo from a Graphic Designer you should expect to pay $100 -$250 or more, but this is the average cost right now.

When you are given your completed Logo you should receive a CD or a folder with the following file types on it; tiff, gif, png, jpg, pdf, eps (Illustrator file)

As well as a Style Guide, a Style Guide is the rules that must be followed at all times. This includes how your logo can & can’t be used and displayed, the orientation of logo as well as size and color and fonts that must be used. This is all part of the brand for your company and must be followed to stay true to your branding.

Now for basic logo design there are 3 basic types of logos:

1 The name of the company

2. The initials of the company

3. Graphic image that represents the company

then there is a 4th type of logo which is a combination of any of the three logo types above.

the software that is commonly used is Adobe Illustrator, which is part of Adobe CC. If they are not using Adobe Illustrator, DO NOT Hire them to do your Logo for your company.

This would be the first red flag that they are not a graphic designer and don’t have the knowledge or the experience to design your company’s brand and Logo.

I am writing this due to the fact that I have seen far too many of my clients upset while trying to save a little money, and got taken advantage of when it came to buying a Logo for their company.